Want to buy BUBS candy in the US? Here is your complete guide to finding Sweden’s most popular candy brand in America — from online specialty stores to physical locations near you, plus the best flavors to try first.
What Is BUBS Candy?
If you have never tried BUBS candy before, you are in for a treat. BUBS is one of Sweden’s most beloved candy brands, owned by Candy King (part of the Cloetta group). The brand is famous for its soft, foamy skull-shaped sweets and an incredible lineup of sour, fruity, and salty licorice flavors. In Sweden, BUBS is a staple of the traditional godispåse — the pick-and-mix candy bag that Swedes enjoy every Saturday. As a result, BUBS has developed a cult following that has now spread well beyond Scandinavia.
What makes BUBS special is the texture. Unlike most American gummies, BUBS candy has a light, airy foam texture that practically melts in your mouth. Furthermore, the brand avoids artificial colors in many of its products, which is a hallmark of Swedish candy versus American candy. Whether you are into sweet, sour, or salty flavors, BUBS has something that will surprise you.
BUBS Skulls (Cool Cola, Raspberry, and Sour) are the brand’s signature product. The skull shape started as a fun design choice in the 1990s and became iconic across Sweden. Today, BUBS Skulls are the most recognized Swedish candy shape after Ahlgrens Bilar. If you are new to Swedish candy, start with the Cool Cola Skulls — they are the #1 bestseller for a reason.
Where to Buy BUBS Candy in the US Online
The easiest way to buy BUBS candy in the US is through online specialty stores that import directly from Sweden. Consequently, you get authentic Swedish products shipped straight to your door. Here are the best options we have found and verified:
1. SwedishCandy.com
SwedishCandy.com is one of the largest dedicated Swedish candy retailers in the US market. They carry an extensive BUBS selection including Skulls, Sour Rings, and seasonal limited editions. Shipping is fast within the continental US, and they frequently run bundle deals. In addition, they update their inventory regularly, so you can often find new BUBS flavors here before anywhere else.
2. Mums Candy
Mums Candy specializes in Scandinavian sweets and offers a carefully curated BUBS collection. What sets them apart is their mixed bags — you can get variety packs that include multiple BUBS flavors in a single order. This is particularly useful if you want to buy BUBS candy in the US for the first time and sample several flavors without committing to full-size bags.
3. Scandy Candy Land
Scandy Candy Land is another reliable option to buy BUBS candy in the US. They stock both classic and hard-to-find BUBS products. Moreover, they offer competitive pricing on bulk orders, which is great if you have already found your favorite flavor and want to stock up.
When ordering Swedish candy online, keep in mind that shipping costs vary significantly between stores. Some retailers offer free shipping above a certain order value (typically $50 to $75). To get the best deal, we recommend comparing prices across multiple stores using our comparison tool below. Also, consider ordering with friends or family to split shipping costs — Swedish candy makes a great group order.
4. Amazon
Amazon carries some BUBS products through third-party sellers. However, the selection is limited compared to specialty stores, and prices tend to be higher due to reseller markups. On the other hand, if you have Amazon Prime, you benefit from fast and free shipping. Just make sure to check the expiration dates and seller ratings before purchasing, as some listings feature old inventory.
5. IKEA (Select Locations)
Believe it or not, some IKEA stores in the US stock Swedish candy in their food market section, including occasional BUBS products. The availability is inconsistent and limited, but if you are already planning an IKEA trip, it is worth checking the candy aisle. Similarly, IKEA’s online food store sometimes lists Swedish candy items.
Buy BUBS Candy in the US — Price Comparison
To help you find the best prices, we compared BUBS products across all major US retailers. The comparison below shows current prices and availability so you can see exactly where to buy BUBS candy in the US at the best value. Prices update daily.
| Product | Store | Price | Weight | $/lb | Tags | |
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| Swedish Candy Land | $2.99 | 3.2 oz | $15.07 |
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| Swedish Candy Land | $16.99 $21.99 | 16.0 oz | $17.01 |
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| Swedish Candy Land | $3.99 | 3.2 oz | $20.11 |
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| Swedish Candy Land | $3.99 | 3.2 oz | $20.11 |
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| Swedish Candy Land | $3.99 | 3.2 oz | $20.11 |
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| Swedish Candy Land | $12.99 | 8.0 oz | $26.07 |
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Our comparison tool tracks prices across all major Swedish candy retailers in the US. The prices shown include the product cost but not shipping. Because shipping costs vary by store and order size, we recommend adding your favorites to a single store order to save on delivery. Check our daily deals page for current promotions and coupon codes.
Where to Buy BUBS Candy in Physical Stores
While online shopping is the most reliable way to buy BUBS candy in the US, there are some physical locations worth checking out. Although availability changes frequently, the following types of stores sometimes carry BUBS products:
Scandinavian specialty shops are your best bet for finding BUBS in person. Cities with large Scandinavian communities — such as Minneapolis, Seattle, and Chicago — often have dedicated Nordic food stores. For instance, stores like Wikstrom’s Scandinavian Foods in Chicago and Scandinavian Specialties in Seattle regularly stock BUBS candy alongside other Swedish favorites.
World Market (Cost Plus) occasionally carries Swedish candy brands, though their BUBS selection usually includes only one or two products. Meanwhile, Whole Foods and Trader Joe’s have been expanding their international candy selections, and some locations now carry Scandinavian imports. Nevertheless, do not count on finding specific BUBS products at these mainstream retailers.
For those in the San Francisco Bay Area, Kändi is a Swedish candy shop that carries a wide BUBS selection. There are also pop-up Swedish candy events and markets in major cities, especially around the holidays. These pop-ups are a fantastic way to discover and buy BUBS candy in the US while supporting small importers.
Physical store inventory for imported Swedish candy changes frequently. Before making a trip to buy BUBS candy specifically, we strongly recommend calling the store first to confirm they have BUBS in stock. Many specialty stores are also happy to place special orders if you are looking for a particular BUBS flavor they do not normally carry.
Most Popular BUBS Flavors to Try First
With over 20 different BUBS products available, choosing where to start can be overwhelming. Based on our tracking of bestseller data across US retailers, here are the flavors you should try first when you buy BUBS candy in the US:
- Cool Cola Skulls — The undisputed champion and the product that put BUBS on the map. These foam skulls have a sweet cola flavor with a slightly tangy finish, making them the perfect introduction to Swedish foam candy.
- Sour Skulls — If you enjoy sour candy, these deserve a spot in your cart. The sour coating adds a tangy punch to the classic foam skull texture. In fact, many American candy fans say these taste better than any sour gummy they have tried before.
- Raspberry Skulls — A fruity twist on the classic skull with a natural raspberry flavor that avoids being overly sweet. These rank especially high among those who prefer berry-flavored candy.
- Sour Rings — Moving beyond the skulls, these sour rings have a chewier texture and intense sour-sweet flavor combination. They represent a nice change of pace if you want to explore the full BUBS lineup.
- Salty Licorice Skulls — For the adventurous candy lover, Swedish salty licorice (saltlakrits) offers an acquired taste, but BUBS makes one of the most approachable versions. If you are curious about salty licorice, start here.
Bubs Raspberry/Licorice Skulls
Bubs Sour Raspberry Skull
BUBS Goody Banana/Toffee Sweet Ovals
Bubs Cool Cola Skull
Swedish Candy BUBS Pick-N-Mix – 1/2 lb
Bubs Mini Mix
About BUBS — The Brand Behind the Candy
BUBS has been part of Swedish candy culture since the 1990s. The brand is currently owned by Candy King, which operates under the Cloetta group — one of the Nordic region’s largest confectionery companies. BUBS candy comes from Sweden and reaches customers worldwide, though the US market has only recently started to discover the brand in a big way.
The growing popularity of BUBS candy in America is partly driven by social media. TikTok trends like the Swedish candy salad have introduced millions of Americans to Scandinavian sweets. Additionally, the broader trend of international candy tasting — where people try snacks from other countries — has put Swedish brands like BUBS, Ahlgrens Bilar, and Malaco in the spotlight.
For more background on what makes Swedish candy unique and why brands like BUBS taste so different from American equivalents, check out our in-depth article on Swedish candy versus American candy.
In Sweden, there is a beloved tradition called ‘lördagsgodis’ (Saturday candy) where families buy pick-and-mix candy every Saturday. BUBS products are among the most popular picks at Swedish candy walls, especially the Cool Cola Skulls and Sour Skulls. This weekly ritual dates back to the 1950s when Swedish dentists recommended limiting candy consumption to once a week. The tradition stuck, and today it is a cornerstone of Swedish food culture.
Tips for Buying BUBS Candy in the US
Before you place your first order, here are some practical tips to help you get the most out of your BUBS candy purchase:
Compare prices before buying. Since retailers import BUBS candy from Sweden, prices can vary significantly between retailers. Use our price comparison above to find the best deals. On top of that, look for bundle deals or variety packs that offer better value per bag.
Check expiration dates. Imported candy sometimes sits in warehouses for a while. Always check the best-before date, especially on Amazon and other marketplace sellers. Fresh BUBS candy has the best texture — the foam becomes harder as it ages.
Store properly after opening. BUBS candy is best stored in a cool, dry place. Once opened, seal the bag tightly or transfer to an airtight container. In humid climates, the foam texture can soften too much if left exposed to air.
Order during sales events. Many Swedish candy stores run promotions during Black Friday, Swedish holidays (like Midsummer in June), and around Christmas. These are the best times to stock up and save money.
Share with friends. Swedish candy is a social experience. Hosting a Swedish candy tasting is a fun way to introduce friends and family to BUBS and other Scandinavian sweets. Similarly, you might want to read about how SwedishCandy.io started to understand why we are passionate about making Swedish candy accessible in America.
Frequently Asked Questions About Buying BUBS Candy in the US
Frequently Asked Questions
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Currently, BUBS candy is not widely stocked at major US chains like Walmart or Target. Your best bet is to buy BUBS candy from online Swedish candy specialty stores like SwedishCandy.com, Mums Candy, or Scandy Candy Land. Some World Market locations carry limited Swedish candy, but BUBS availability is inconsistent.
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BUBS candy typically costs between $5 and $9 per bag in the US, depending on the retailer and product size. This is higher than the Swedish retail price due to import and shipping costs. Buying in bulk or during sales events can reduce the per-bag cost significantly.
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Many BUBS products are gelatin-free, using starch-based recipes instead. However, not all BUBS candy is vegan — some products contain beeswax or other animal-derived ingredients. Check the specific product details on our site for ingredient information on each BUBS product.
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Most US-based Swedish candy retailers ship within 1 to 3 business days, with delivery taking 3 to 7 business days depending on your location. Some stores offer expedited shipping options. If ordering directly from Sweden, expect 7 to 14 business days for delivery.
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BUBS Cool Cola Skulls is the most popular flavor both in Sweden and among American buyers. The sweet cola-flavored foam skulls are the brand’s signature product and the best starting point for newcomers. BUBS Sour Skulls and Raspberry Skulls are the second and third most popular flavors.
Ready to try BUBS candy for yourself? Use our price comparison tool above to find the best deals, or browse all available BUBS products on our site. Happy tasting!