Swedish Candy Pick N Mix
Build Your Own Swedish Candy Bag
How pick and mix works
In Sweden, candy is not sold in sealed branded bags the way it is in the US. It is sold loose, from walls of clear bins in supermarkets and candy stores, hundreds of varieties side by side. You take a paper bag and a scoop, walk the wall, and build exactly the mix you want, a few pieces of this, a handful of that. You pay by weight, per hectogram, at the till.
The tradition even has its own day. Lördagsgodis, Saturday candy, dates back to the 1950s, when Swedish health authorities suggested limiting candy to one day a week. Families turned it into a ritual: on Saturdays, kids get to fill a bag of their own. That weekly trip to the candy wall is why Swedish candy comes in so many shapes and flavors, and why the pieces are made to be mixed.
Three ways to buy Swedish pick and mix in the US
Build your own online. The closest thing to the Swedish candy wall. At Swedish Candy Land you pick your favorites and the bag is packed fresh in Sweden and shipped to your door. MARÄNG runs the same idea from the US with its Pick & Mix Bag. A few other US stores, like Goodis and the Chicago shop Candycopia, also let you build a bag online.
Grab a ready mix. Every store we compare sells curated 1 lb mix bags, composed by the store around a theme: sweet, sour, BUBS only, licorice, chocolate, marshmallow. You give up the choosing, but you get a balanced bag someone who knows the range put together, and it is usually the cheapest way in. Ready mixes start at $14.99 for 1 lb.
Visit a scoop bar in person. A few US shops have a real pick and mix wall, among them BonBon and Sockerbit in New York. If you live near one, it is the full Swedish experience, scoop and all. For everyone else, the two options above are what this page compares.
What is in the range
A Swedish candy wall covers more ground than an American candy aisle. The mixes on this page draw from the same families:
- Sweet gummies and foam: fruit jellies, foam bananas, strawberry pieces, the soft chew Sweden does best. See also our sweet Swedish candy.
- Sour: Swedish sour candy is famously assertive, sour skulls, sour bottles, fizzy belts. See sour Swedish candy.
- BUBS: the skulls and ovals that made Swedish candy viral, in sweet, sour and salty versions. See BUBS candy.
- Licorice: sweet, salty and salmiak, including the chocolate-covered kind. See Swedish licorice.
- Chocolate and marshmallow: chocolate pralines, foam Santas in season, marshmallow mixes. See Swedish chocolate and foam & marshmallow.
- Dietary: most BUBS candy is gelatin free and vegan, and several stores sell dedicated vegan, gelatin free and gluten free mixes.
What a pound of pick and mix costs
Prices for 1 lb of Swedish pick and mix in the US run from $14.99 to $34.99 depending on the store. Swedish Candy World is cheapest per pound and ships from Sweden, so delivery takes a few extra days. US-based stores charge more and arrive faster. Build your own sits in the middle: Swedish Candy Land’s Create Your Own Bag is a flat $20.99, and MARÄNG’s build-your-own bag is $30.24 for 1 lb, which buys you the choosing itself. Our guide to building your own Swedish candy mix compares the build-your-own stores in more detail.
How to build a mix that works
- Anchor on favorites. Start with half the bag in flavors you already know you love.
- Add a sour contrast. A quarter of something sour keeps a sweet bag from going flat.
- Mix textures. Foam, gummy and licorice pieces together make a bag more interesting than any single texture.
- Leave room for one wildcard. One flavor you have never tried. It is how new favorites happen, and it is the whole point of a candy wall.
Frequently Asked Questions
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Swedish pick and mix, or lösgodis, is candy sold loose from bins at a candy wall. You fill a paper bag with the pieces you choose and pay by weight. In the US, the closest equivalents are build your own bags online and ready 1 lb mix bags, compared on this page.
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With build your own, you choose every piece, so the bag is exactly what you like, but it costs a little more and takes a little longer to pack. A ready mix is composed by the store around a theme, sweet, sour, BUBS only, licorice, and is usually the cheapest way to try a range.
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Ready 1 lb mix bags start at $14.99 and go up to about $34.99, depending on the store and whether it ships from Sweden or the US. Build your own bags are $20.99 at Swedish Candy Land and $30.24 for 1 lb at MARÄNG. See the price comparison on this page for the full range.
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Yes. Many mixes are gelatin free by nature, and BUBS candy in particular is made without gelatin. Check our vegan Swedish candy page for the full range, and look for gluten free mixes from Swedish Candy World and others if you need them.
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You can build your own online. Swedish Candy Land and MARÄNG both let you choose your pieces on their websites and ship the finished bag to you. In-person scoop bars exist in a few cities, but they are not the only way to get a custom mix.

























































