Swedish candy has taken the US by storm, from TikTok candy salads to BUBS skulls going viral online. Below are our top picks: the Swedish sweets Americans actually reach for, all available from US stores. Compare live prices on every category to find the best deal.
BUBS: the viral favorite
If you have seen Swedish candy on TikTok, you have seen BUBS. The Swedish brand’s chewy skulls and ovals are gelatin-free, vegan-friendly, and come in sweet, sour, and salty licorice varieties. Shop all BUBS candy and compare prices.
- BUBS Swedish Candy Mix
- Bubs Mini Mix
- Bubs Salty Licorice Skull
Ahlgrens Bilar: Sweden’s most-sold car
The little marshmallow cars are a Swedish icon, and Ahlgrens Bilar launched at Target across the US in September 2026. Soft, foamy, and instantly recognizable, and at about $3.99 for 5.6 ounces at Target they are an easy first buy. Shop sweet Swedish candy.
- Ahlgrens Bilar Original
- Ahlgrens Bilar Salty Licorice
- Ahlgrens Bilar Licorice Tires
Sour candy
Swedish sour candy hits different: fizzy, fruity, and often gelatin-free. Compare sour Swedish candy prices.
- Malaco Gott & Blandat Supersour
- BUBS Sour Ovals
- PANDY Fizzy Bottles
Licorice: including the salty kind
Salty licorice (salmiak) is Sweden’s most divisive treat, and the one Americans are most curious about. Read our beginner’s guide to Swedish licorice first, then shop licorice.
- Malaco Djungelvrål Original
- Candy People S-Mark Salty Foam
- Malaco Gott & Blandat Salty Licorice Mix
Chocolate
Swedish chocolate is creamier and less waxy than its American counterpart, see how Marabou compares to Hershey’s. Compare chocolate prices.
- Marabou Milk Chocolate
- Cloetta Kexchocklad Mini Wafer
- Grahns Punch Pralines
Where to buy Swedish candy in the US
We track prices across top US online stores so you don’t overpay. Browse the full catalog, check today’s deals, or see all Swedish candy stores we monitor.
Frequently Asked Questions
What is the most popular Swedish candy in the US right now?
BUBS and Ahlgrens Bilar lead the current wave: BUBS skulls and ovals went viral on TikTok, and Ahlgrens Bilar launched at Target nationwide in September 2026. Our picks above cover both plus the classic categories.
Where can I buy Swedish candy in America?
Several US online stores specialize in Swedish candy. Compare prices across stores here, we track live prices so you can find the best deal on every product.
Is Swedish candy different from American candy?
Yes: different ingredients, textures, and flavor traditions (including salty licorice and lördagsgodis culture). Read our full comparison of Swedish vs American candy.