79% discount
SwedishCandy.com
BUBS Candy
BUBS – the Swedish candy sensation that's quietly taking America by storm. Born in Sweden, these soft and chewy gummy candies have built a cult following across the US, and honestly, once you try one, it's not hard to see why. BUBS Godis, as the Swedes call it, brings that unmistakable Scandinavian candy craftsmanship to every single bite – pillowy, melt-in-your-mouth texture with a chew that feels almost therapeutic. Americans are going absolutely wild for flavors like Sweet Banana Toffee, Strawberry Vanilla, Tutti Frutti, and Lemon Raspberry – each one a little flavor adventure that keeps you reaching back into the bag. What people love most? That perfect balance between soft and chewy, never too firm, never too sticky – just pure candy bliss. Swedish candy has long been celebrated for its quality, and BUBS is the shining ambassador bringing that tradition stateside. Find your favorite flavor and join the thousands of Americans who've already made BUBS their go-to candy obsession!
Browse & Shop BUBS
BUBS Candy
BUBS – the Swedish candy sensation that's quietly taking America by storm. Born in Sweden, these soft and chewy gummy candies have built a cult following across the US, and honestly, once you try one, it's not hard to see why. BUBS Godis, as the Swedes call it, brings that unmistakable Scandinavian candy craftsmanship to every single bite – pillowy, melt-in-your-mouth texture with a chew that feels almost therapeutic. Americans are going absolutely wild for flavors like Sweet Banana Toffee, Strawberry Vanilla, Tutti Frutti, and Lemon Raspberry – each one a little flavor adventure that keeps you reaching back into the bag. What people love most? That perfect balance between soft and chewy, never too firm, never too sticky – just pure candy bliss. Swedish candy has long been celebrated for its quality, and BUBS is the shining ambassador bringing that tradition stateside. Find your favorite flavor and join the thousands of Americans who've already made BUBS their go-to candy obsession!
Browse & Shop BUBS
Best Deals on BUBS Candy
SwedishCandy.com
The BUBS Box – 20-pack
Swedish Candy Land
BUBS Goody Banana/Toffee Sweet Ovals
29 Products with BUBS
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Sötsak
Sötsak BUBS Mix 3.5 oz
Sötsak
Sötsak BUBS Mix
Swedish Candy Land
Swedish Candy BUBS Pick-N-Mix – 144 Packs
Swedish Candy Land
Swedish Bubs Candy Pick-N-Mix – 10 Pounds – THE ULTIMATE MIX
Swedish Candy Land
Bubs Raspberry/Licorice Skulls
Swedish Candy Land
Bubs Cool Cola Skull
Swedish Candy Land
BUBS Goody Banana/Toffee Sweet Ovals
Swedish Candy Land
Swedish Candy BUBS Pick-N-Mix – 1/2 lb
Swedish Candy Land
Bubs Sour Raspberry Skull
Swedish Candy Land
BUBS Goody Sour Raspberry and Blueberry Ovals
Swedish Candy Land
Swedish Candy BUBS Pick-N-Mix – 1 lb
SwedishCandy.com
BUBS Strawberry Vanilla Ovals
SwedishCandy.com
The BUBS Box – 20-pack
SwedishCandy.com
The BUBS Box – 10-pack
SwedishCandy.com
BUBS Raspberry Licorice Skull
SwedishCandy.com
BUBS Sour Ovals
31% discount
SwedishCandy.com
The BUBS Box – 5-pack
SwedishCandy.com
BUBS Sour Raspberry Skull
SwedishCandy.com
BUBS Lemon Raspberry Skull
SwedishCandy.com
BUBS Banana Toffee Ovals
79% discount
SwedishCandy.com
BUBS Swedish Candy Mix – 1/4 lb
20% discount
Mums Candy
Gluten Free Swedish Mix with BUBS
27% discount
Mums Candy
Marshmallow and Jelly Swedish Candy Mix
27% discount
Mums Candy
Licorice Swedish Candy Mix With BUBS
51% discount
Mums Candy
All-In-One Party Mix
27% discount
Mums Candy
Sweet Swedish Mix With BUBS
27% discount
Mums Candy
Sour Swedish Mix With BUBS
27% discount
Mums Candy
Sweet and Sour Swedish Mix With BUBS
What Does #SwedishCandy on TikTok
Say About Bubs Candy?
BUBS Candy at a Glance
| Fact | Detail |
|---|---|
| Founded | 1992 in Sweden, by the Lindström family (the name comes from their initials) |
| Owner today | Orkla Snacks (acquisition completed in 2023) |
| Famous for | Soft foam candy in skull (skalle), oval, diamond and coin shapes |
| Vegan | Yes. BUBS says its current range is 100% vegan and gelatin-free; the foam texture comes from potato protein and corn starch instead of gelatin |
| Colors and palm oil | No AZO dyes, no palm oil |
| US launch | August 2025, now at Target, Walmart, Five Below and more |
What Makes BUBS Candy So Special?
If you’re here, chances are someone handed you a BUBS candy at a party, you spotted the bag at a store, or you fell down a Swedish Candy rabbit hole online. Welcome. You’re in the right place. BUBS is one of Sweden’s most beloved candy brands: these soft, chewy, pillowy little gummies have been making Swedes happy for decades. Now they’re doing the same for Americans, and honestly, it’s not hard to see why.
Unlike most gummy candy you find at American drugstores, BUBS brings something completely different. The texture is softer (foamy, almost airy), and the flavors are bolder and more layered. There’s a quality to each piece you can actually taste. Swedes take their candy seriously. Saturday candy culture, known as “lördagsgodis,” is basically a national tradition, and BUBS is one of the crown jewels. When you eat BUBS, you’re not just snacking. You’re tasting decades of Swedish Candy craftsmanship.
The BUBS Flavor Lineup
This is where things get fun. BUBS doesn’t do boring flavors: every variety is layered, bold, and worth trying at least once. Here’s what to expect:
Lemon Raspberry: Tart lemon hits you first, just enough to make your mouth pucker, and then the raspberry swoops in with this rich, almost jammy sweetness. The sour-to-sweet ratio is perfect. If you like your candy with a kick, start here.
Sweet Banana Toffee: This one surprises people every time. The banana comes first, bright and fruity, then the toffee creeps in with this warm butterscotch thing that just works. It shouldn’t work this well, but it does. This is the personal favorite around here, we’ve gone through way too many bags of these.
Strawberry Vanilla: Classic done right. The strawberry is sweet and jammy, and the vanilla rounds everything out into something smooth and easy to eat. If you’re new to BUBS, this one’s a safe and delicious starting point.
Tutti Frutti: The party flavor. A full-on burst of mixed fruit that’s cheerful and impossible to eat just one of. Great for sharing. Or not sharing. We don’t judge.
What ties all of these together is that signature BUBS texture: soft, foamy, and perfectly chewy without ever being tough or sticky. It’s somewhere between a marshmallow and a gummy, and once you’ve had it, regular gummy bears just don’t hit the same way. Oh, and almost all BUBS candy is gelatin-free, gluten-free, and made without high-fructose corn syrup. Real sugar, real colors, real Swedish Candy.
Which BUBS Flavor Should You Try First?
With dozens of BUBS varieties out there, start from what you already like. These are the bags our readers keep coming back to:
- Sweet tooth: BUBS Goody Banana/Toffee Sweet Ovals. Banana up front, toffee rounding it out, soft foam all the way. The easiest first bag.
- Sour fan: Bubs Sour Raspberry Skull. Sharp raspberry with a sour kick, in the skull shape TikTok made famous.
- Cola lover: Bubs Cool Cola Skull. Fizzy cola flavor with a cool finish.
- Licorice curious: Bubs Raspberry/Licorice Skulls. The classic Scandinavian sweet-and-salty combo. Unfamiliar at first bite, unforgettable after.
- Can’t decide: Sötsak BUBS Mix. A whole lineup in one bag, which is also how most Swedes first meet BUBS: as pick-and-mix. Our pick-and-mix guide explains how that tradition works.
Where to Buy BUBS Candy: Best Deals and Stores
Finding BUBS in American stores can still be a bit of a treasure hunt depending on where you live, which is why online shops are your best bet. The good news? Several great Swedish Candy stores now carry BUBS, and prices vary, which is exactly why we built SwedishCandy.io. Compare prices across stores, find the best deal today, and skip the fifteen-tab research project. We do the homework so you can just pick your favorite flavor and start snacking.
Swedish Candy Land
Bubs Sour Raspberry Skull
Swedish Candy Land
BUBS Goody Banana/Toffee Sweet Ovals
Swedish Candy Land
Bubs Cool Cola Skull
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Summer Shipping Warning
BUBS foam candy is heat-sensitive. When temperatures climb above 85°F, the soft foam texture can melt and stick together. If you are ordering during summer, look for stores that offer insulated shipping or cold packs. Store your BUBS in a cool, dry place, or pop them in the fridge for an extra satisfying crunch.
New in the US: Berry Flavors and Halloween Skulls
BUBS keeps expanding its American lineup. In September 2026 the brand brought two berry flavors to US shelves for the first time: Sweet Wild Berry Pomegranate Ovals (a strawberry and pomegranate mix, at Target for $3.19 for 5.5 oz or $4.99 for 8 oz) and Sour Forest Berries Ovals (blueberry and raspberry with a real sour punch, at Five Below for $3 for 5.5 oz).
For spooky season, the Lemon Raspberry Skalle skulls got limited Halloween packaging, sold at Five Below for $3. Later this year, 2.5 oz and 8 oz bag sizes roll out to major retailers, so expect more choice on shelves soon.
Price tip: a typical 5.5 oz bag costs $3 to $5 at Target, Walmart or Five Below. Imported pick-and-mix bags cost more per ounce, so always compare the price per ounce (our listings show price per lb on every product) rather than the sticker price.
BUBS Candy Price Comparison
BUBS is sold across most Swedish Candy stores in the US, and prices can vary quite a bit depending on bag size, store, and whether you are buying individual bags or a mix. Below is a side-by-side comparison of popular BUBS products so you can spot the best deal without bouncing between ten browser tabs.
| Product | Store | Price | Weight | $/lb | Tags | |
|---|---|---|---|---|---|---|
| Swedish Candy Land | $4.99 | 4.4 oz | $18.11 |
V GF GL
|
Go to shop | |
| Swedish Candy Land | $4.99 | 3.2 oz | $25.15 |
V GF GL
|
Go to shop | |
| Swedish Candy Land | $4.99 | 3.2 oz | $25.15 |
V GF GL
|
Go to shop | |
| Swedish Candy Land | $4.99 | 3.2 oz | $25.15 |
V GF GL
|
Go to shop | |
| SwedishCandy.com | $4.99 | 3.2 oz | $25.15 |
V GF GL
|
Go to shop | |
| Swedish Candy Land | $6.99 | 4.4 oz | $25.36 |
V GF GL
|
Go to shop |
Sorted by best value ($/lb). Prices from affiliate partner stores and may change.
BUBS Candy FAQ
Quick answers
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Yes. BUBS says its entire current range is vegan and gelatin-free. The soft foam texture comes from potato protein and corn starch instead of gelatin. BUBS is not officially halal certified. Its whole current range is vegan and gelatin free, with no animal-derived ingredients, which is why many halal shoppers choose it. If you need certified products, check the packaging of the exact bag before you buy. It is still candy though: sugar and syrup are the main ingredients, so treat it as a treat.
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BUBS products are made without gluten sources, and we flag them gluten-free in our listings. If you have celiac disease, still check the package of the exact bag you buy, since recipes and production lines can change.
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BUBS is a Swedish brand, founded in Sweden in 1992 and owned by Norway’s Orkla, with major production in Jönköping, Sweden. Some bags sold outside Sweden are produced in other countries, so check the package if the country of origin matters to you.
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The skulls (skalle) are the icons, especially the sour raspberry skull that blew up on TikTok. For sweet-only fans, the Banana Toffee Ovals are the usual recommendation, and the Raspberry Licorice Skulls are the pick for anyone who wants the full Scandinavian experience.
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Expect $3 to $5 for a 5.5 oz bag at Target, Walmart or Five Below. Imported and pick-and-mix bags cost more per ounce. Compare price per ounce rather than bag price: our price comparison shows per-lb pricing on every BUBS product.
Beyond BUBS: More Swedish Candy to Try
If BUBS got you hooked, you are just getting started. Most BUBS products fall into the sour Swedish Candy or foam and marshmallow category: two flavors Sweden does better than anyone. And here is the good news: every single BUBS product is vegan and gelatin-free, so if that matters to you, the entire lineup is fair game.
Ready to find the best price on BUBS? Check our today’s deals page for the latest discounts across all stores, or browse the most popular Swedish Candy to see what other people are buying right now.
Frequently Asked Questions
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BUBS is a Swedish candy brand known for its soft, chewy gummy candies. Founded in Sweden, BUBS has become one of the most recognizable Scandinavian candy brands, famous for their skull-shaped sweets, foam candies, and fruit-flavored ovals. Their candies are made with a distinctive pillowy texture that sets them apart from American gummies: soft, never too firm or sticky.
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Several online stores ship BUBS candy across the United States. On SwedishCandy.io, we compare prices from multiple US-based retailers so you can find the best deal. Stores like SwedishCandy.com, ScandyCandy, and Swedish Candy Land all carry a wide selection of BUBS products with shipping throughout the US.
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Many BUBS candies are both vegan and gluten-free, but it depends on the specific product. BUBS offers a range of candies that use corn starch instead of gelatin, making them suitable for vegetarians and vegans. On SwedishCandy.io, each product listing clearly shows whether it’s vegan (V), gelatin-free (GF), or gluten-free (GL) so you can easily find options that match your dietary needs.
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The most popular BUBS flavors among US candy lovers include the Strawberry Vanilla Ovals, Sweet Banana Toffee Ovals, Tutti Frutti Skulls, and Lemon Raspberry Skulls. The iconic skull-shaped candies are especially popular and have become something of a signature for the brand. For sour candy fans, the Sour Ovals and Sour Raspberry Skulls are top picks.
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SwedishCandy.io is a comparison site: we don’t sell candy ourselves. Instead, we track prices across multiple US-based online candy stores and show you where to find the best price for each BUBS product. Every listing includes the price per 100g so you can easily compare value across different bag sizes and retailers.
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