The viral Swedish candy finally hit Target shelves
If you have spent any time on #SwedishCandy TikTok, you have seen the Sockerbit bags, those pastel pouches of Swedish pick-and-mix that Americans keep unboxing like treasure. The good news: you no longer need to order them online. Sockerbit is now sold in more than 1,500 Target stores nationwide, plus on Target.com.
The rollout started in November 2025, and it is the real thing, the same candy Sockerbit sells in its New York and Los Angeles stores, now sitting in the Target candy aisle. Here is every Sockerbit product you can buy at Target, what it costs, and which ones shoppers rate highest.
Sockerbit’s own brand: not the classic Swedish brands
One thing to know before you buy: the Sockerbit bags at Target are Sockerbit’s own brand. These are Sockerbit’s private-label mixes, not the classic original Swedish candy brands like BUBS, Malaco, Cloetta, or Ahlgrens bilar that you find at dedicated pick-and-mix shops. They are Swedish-style candy made to Sockerbit’s recipes, and they are good, but if you are hunting for the original brands, compare prices on our product pages instead.
Which Sockerbit products are at Target?
Target carries five Sockerbit candies, all in 2.82 oz bags, all $4.99. A few of them are exclusive to Target. You will not find them on Sockerbit’s own site.
1. Sockerbit Swedish Candy Sweet Mix: 2.82 oz, $4.99
The crowd-pleaser. A mix of Sockerbit’s most popular sweet pieces: fruity gummies and chewy favorites with no sour bite. Rated 3.9 out of 5 from 94 Target reviews. If you are buying Swedish candy for the first time, this is the safest bag to start with.
2. Sockerbit Swedish Candy Sour Mix: 2.82 oz, $4.99
The sour lover’s pick: tangy, chewy Swedish sour classics. Rated 4.1 out of 5 from 104 reviews, and it is gluten free and non-GMO. Swedish sour candy hits different from American sour candy: less face-melting acid, more actual fruit flavor.
3. Sockerbit Swedish Candy Strawberry Dream: 2.82 oz, $4.99
The highest-rated bag in the lineup at 4.4 out of 5 from 173 reviews. All strawberry, all the time: soft gummies and foamy pieces in strawberry flavors. Gluten free and non-GMO. This is the one TikTok keeps restocking in hauls.
4. Sockerbit Swedish Candy Sour Cola & Cherry Bottles: 2.82 oz, $4.99
Cola bottles are a Swedish candy staple, and the cherry version is the cult favorite. Sour-coated, chewy, dangerously easy to finish in one sitting. Rated 4.3 out of 5 from 53 reviews. Gluten free and non-GMO.
5. Sockerbit Swedish Candy Sour & Fruity Heart Gummy: 2.82 oz, $4.99
Sour and fruity heart-shaped gummies, and the only fully vegan bag in the Target lineup. Rated 4.3 out of 5 from 38 reviews. Gluten free, non-GMO, and vegan.
How much does Sockerbit cost at Target?
Every bag is $4.99 for 2.82 oz. That works out to roughly $1.77 per ounce, more expensive per ounce than bulk pick-and-mix online, but you are paying for the convenience of grabbing it on a Target run with no shipping. For comparison, building your own mix from pick-and-mix retailers usually lands cheaper per ounce if you buy a pound or more. See our product comparisons for current prices.
In-store or online?
Both. The five Sockerbit candies are sold in physical Target stores nationwide (over 1,500 locations) and on Target.com with pickup, delivery, and shipping options. If your local store is out of a flavor, Target.com usually has it, and you can check in-store stock on the product page before driving over.
What is Sockerbit?
Sockerbit (Swedish for “sugar cube”) was founded in 2010 by Florence Baras and Stefan Ernberg, a couple who met working at a candy company in Europe, to bring Sweden’s lördagsgodis (the Saturday pick-and-mix ritual) to the US. The flagship store opened in New York City in 2010, followed by Los Angeles in 2014. Their candy is made with clean ingredients: no high-fructose corn syrup, no artificial additives or dyes, and they now wholesale to more than 3,000 locations, including World Market, Wegmans, and The Paper Store.
Want the full picture of where to find Swedish candy near you? See our guide to buying Swedish candy in US stores.
Frequently Asked Questions
-
Target sells five Sockerbit candies: Sweet Mix, Sour Mix, Strawberry Dream, Sour Cola & Cherry Bottles, and Sour & Fruity Heart Gummy. All come in 2.82 oz bags priced at $4.99, and some are exclusive to Target.
-
Every Sockerbit bag at Target costs $4.99 for 2.82 oz (about $1.77 per ounce). Prices are the same in-store and on Target.com.
-
Both. Sockerbit launched in more than 1,500 Target stores nationwide in November 2025, and all five products are also available on Target.com with pickup, delivery, and shipping.
-
Several of the Target bags are labeled gluten free and non-GMO, including the Sour Mix, Strawberry Dream, Sour Cola & Cherry Bottles, and Sour & Fruity Heart Gummy. Sockerbit’s candy is also free of high-fructose corn syrup, trans fats, and artificial additives or dyes.