New Jersey is a study in contrasts: the state’s only dedicated Swedish candy shop is a shoebox-sized counter in Princeton, while a Bergen County importer runs a 100,000-square-foot warehouse nearby. A Hoboken location has been announced but had not opened as of October 2026. Small state, short guide.
Princeton: the state’s only Swedish candy store
Tiger Treats: downtown Princeton
33 Witherspoon St, Princeton, NJ (corner of Witherspoon and Spring) · tigertreatsweets.com · Sun 11:30–5, Tue–Thu 11:30–6, Fri–Sat 11:30–7 (closed Monday) · (833) 809-3456
Classic pick-and-mix: bag and tongs, pay by weight at the register. Owner Sean Albert’s tiny shop (fits about 5–6 people) stocks Swedish Fish in bigger sizes and more flavors than the American version, watermelon skulls, fizzy apples, Marabou bars and rotating seasonal treats, bins labeled with country of origin and sweet/sour ratings. Covered by The Daily Princetonian in October 2025.
Hoboken: announced, not open
Lil Sweet Treat, the viral NYC brand, announced a Hoboken location on April 3, 2026 (Hoboken won a fan vote over San Francisco for the next store). As of October 2026 there’s no confirmed address or opening date. Watch this space; until it opens, Princeton is the only option.
Context: the Bergen County importer
Goodis, based in Carlstadt NJ, is a Swedish candy importer with a 100,000-square-foot warehouse, co-founded by Bergen County’s Timothy Akguc, e-commerce only, no physical storefront. IKEA Elizabeth carries LÖRDAGSGODIS in its Swedish Food Market (grocery context, not a candy store). Outside Princeton, ordering online is the move: start with our best places to order Swedish candy online or compare prices in our Swedish candy price comparisons.
Frequently Asked Questions
-
Tiger Treats at 33 Witherspoon St in Princeton, New Jersey’s only dedicated Swedish candy store.
-
Lil Sweet Treat announced a Hoboken location on April 3, 2026, but no address or opening date has been confirmed as of October 2026.
-
Classic pick-and-mix: Swedish Fish (bigger/more flavors than the American version), watermelon skulls, fizzy apples, Marabou bars and rotating seasonal treats: bag and tongs, pay by weight at the register.
-
No dedicated Swedish candy stores were found in Newark, Jersey City, Hoboken, Asbury Park, Montclair, Morristown, Red Bank, New Brunswick or Edison.
-
Goodis (Carlstadt) is a NJ-based importer selling online; IKEA Elizabeth carries LÖRDAGSGODIS. Otherwise ordering online is the move: see our best places to order Swedish candy online.