New York is the densest Swedish candy state in America, and it all started with one viral TikTok. In January 2024, NYC influencer Marygrace Graves posted an unpolished tasting of her BonBon haul; the video exploded, the #BonBon hashtag passed 3 billion views, and the world ran out of Swedish candy for a year. Today the West Village alone has five dedicated Swedish candy stores within a few blocks of each other. Here’s every one, with addresses.
West Village: five Swedish candy stores within walking distance
BonBon: the Lower East Side flagship that started it all
130 Allen St, New York, NY 10002 · bonbonnyc.com · More locations: 119 Greenwich Ave (West Village), 705 Driggs Ave (Williamsburg, Brooklyn), 66 Degraw St (Red Hook, Brooklyn, limited hours), 1220 Lexington Ave (Upper East Side)
Founded in 2017 by three Swedish friends, Selim Adira, Robert Persson and Leonard Schaltz, BonBon is the biggest Swedish candy chain in the US: 7 stores across New York and Connecticut with mid-eight-figure revenue (Inc.com, Aug 2026). Around $18/lb. The Marygrace Graves video earned her the company’s only gold card, free candy for life. BonBon Originals (Fazer-made, vegan, Moomin collab) are now in 1,900+ Target stores nationwide at $4.99/4.1 oz.
CandyKing NYC: Cloetta’s American flagship
306 Bleecker St, New York, NY 10014 · Opened December 6, 2025 · Mon–Tue 12–7, Wed–Fri 12–8, Sat 11–8, Sun 11–7 · TikTok/Instagram: @candyking_nyc
Europe’s leading pick-and-mix brand (founded 1984 in Stockholm, part of Cloetta Group) opened its permanent US flagship in the West Village, billed as “the widest assortment of Swedish candy in the U.S.,” with shoppers able to influence the mix. The newest heavyweight on the block.
Lil Sweet Treat: the bootstrapped viral chain
184 7th Ave S, New York, NY 10014 (West Village, opened Sep 2024) · 150 2nd Ave, New York, NY (East Village, opened May 2025) · 416 Amsterdam Ave, New York, NY 10024 (Upper West Side, new) · lilsweettreat.com
Founded by Elly Ross and her husband Jack Ross, Lil Sweet Treat bootstrapped its way from a single West Village shop (lines down the block at opening, per Eater) to locations in Boston, Philadelphia and Washington DC. 150–200 rotating candy types, ~$19.40–$21.50/lb. Elly Ross builds in public on Instagram and TikTok (~80K followers combined).
VANNEST Swedish Candy: the 2026 newcomer that won the crawl
253 Bleecker St, New York, NY 10014 · Grand opening March 28, 2026 · Sun–Thu 10 AM–11 PM, Fri–Sat 10 AM–12 AM · TikTok/Instagram: @vannestswedishcandy
The newest dedicated shop on the strip, and it won SamBam’s West Village Swedish candy crawl outright (“VANNEST took the win”), beating CandyKing, Lil Sweet Treat and BonBon on the same block. Listed by The Infatuation.
Sweetie’s Candy NYC: the East Village newcomer
93 1st Ave, New York, NY 10003 · Open daily 11 AM–11 PM · Instagram: @sweetiescandynyc
A new “Swedish & imported candy” shop in the East Village, reviewers call the Swedish selection “insane.” Still thin on verified details; we’re watching this one.
Brooklyn: Williamsburg, Red Hook and Fort Greene
CANDOR Candy: Fort Greene’s pick-and-mix counter
664 Fulton St, Brooklyn, NY (Fort Greene) · candorcandy.com
A candy and dessert shop carrying Swedish pick-and-mix among other lines, Swedish candy is part of the mix rather than the whole concept. Worth a stop if you’re in Fort Greene.
Gone but not forgotten: Sockerbit’s West Village original
Sockerbit’s store at 89 Christopher St, one of NYC’s first Swedish candy shops, opened 2010 by Stefan Ernberg and Florencia Baras, closed permanently in November 2020 during COVID. The brand lives on in Los Angeles and in 1,900+ Target stores nationwide. See our Sockerbit at Target guide.
New York shops that ship Swedish candy nationwide
- BonBon: ships via bonbonnyc.com, plus BonBon Originals in 1,900+ Target stores
- Lil Sweet Treat: ships via lilsweettreat.com
- Sockerbit: ships via sockerbit.com (subscriptions save 15%, free shipping over $70)
Comparing online-only options too? See our ranking of the best places to order Swedish candy online.
No dedicated shops in Queens or upstate New York
We searched Queens, Buffalo, Rochester and Albany. No dedicated Swedish pick-and-mix found. All New York activity is Manhattan + Brooklyn. If you’re upstate, ordering online is the move: start with our Swedish candy price comparisons.
New York Swedish candy on TikTok
@sambameatstheworld West Village Swedish candy crawl: VANNEST vs Candy King vs lil sweet treat vs BonBon: VANNEST took the win
original sound – sambameatstheworld
Frequently Asked Questions
-
New York City: all dedicated stores are in Manhattan and Brooklyn. The West Village alone has five within walking distance: BonBon, CandyKing, Lil Sweet Treat, VANNEST and Sweetie’s Candy. No dedicated shops were found in Queens or upstate.
-
BonBon (130 Allen St, Lower East Side), founded 2017 by three Swedish friends, 7 US stores, and the shop behind the January 2024 viral TikTok that caused a year-long global Swedish candy shortage.
-
Yes. CandyKing, Cloetta’s pick-and-mix brand, opened its permanent US flagship at 306 Bleecker St in the West Village on December 6, 2025, billed as the widest Swedish candy assortment in the US.
-
Around $18–$21.50/lb: BonBon is about $18/lb, Lil Sweet Treat runs $19.40–$21.50/lb depending on location. For online 1 lb bags, see our price comparisons.
-
Sockerbit’s West Village store (89 Christopher St, opened 2010) closed permanently in November 2020 during COVID. The brand continues in Los Angeles and in 1,900+ Target stores nationwide.